![]() Question marks are companies with the potential for higher returns if invested properly.While stars have a high market share and high growth rate.Cash cows have a high market share but a low growth rate.To clarify, each of these categories has a different level of growth and risk associated with it that must be carefully managed. ![]() In addition, BCG Matrix Google Sheets Template divides a company’s activities into four categories: cash cows, stars, question marks, and dogs. It’s a way to visualize different segments of a company’s portfolio. The BCG Matrix, also known as the Boston Consulting Group Matrix, was developed by the Boston Consulting Group (BCG) in the early 1970s. Also, it provides insights into how to allocate resources and identify opportunities for growth in different parts of a company’s operations. The BCG Matrix is an important tool used in strategic business planning. Let’s dive into what’s BCG Matrix and how to use this model. The BCG Matrix Google Sheets Template helps you quickly analyze and plan your company’s future investments using this popular strategy model.
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